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Social Media Monitoring Tools: Listening, Mentions and Alerts
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Social media monitoring tools watch for brand mentions, keywords and competitor activity so you can respond early.
Monitoring versus listening
Monitoring catches individual mentions and comments. Social listening looks at trends and sentiment across many conversations.
What to track
- Your brand name and common misspellings.
- Product and campaign keywords.
- Competitor names.
- Industry terms where you want to join the conversation.
What to look for in a tool
- Coverage of the networks you use.
- Alerts and a shared inbox so mentions get answered.
- Reports you can send to clients.
Where Vista Social fits
Vista Social offers social listening, which reviewers and pricing guides report as a separate add-on, so check the current plan details. It works alongside its inbox and reports. See Vista Social pricing and the best social media management tools.
Want to see it for yourself? Check the current plans and trial on the official site.
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